e.surv welcomes Mark Goodfellow as our new Product Manager

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e.surv welcomes Mark Goodfellow as our new Product Manager

In May 2019, Mark Goodfellow joined e.surv in the role of Product Manager. We chatted to him about his new job and the challenges he's keen to embrace.

In May of this year, Mark Goodfellow joined us in the new role of Product Manager.

Based in our Risk and Governance function, Mark has a wide remit that relies heavily on collaboration and consultation across our business.

He’s spent a couple of months settling in, but we thought it was high time we found out more about Mark, his role and the challenges he is keen to embrace.

Tell us more about your role as Product Manager at e.surv …

“As Product Manager I am responsible for leading the development of e.surv’s property risk and valuation products. Reporting into the Risk & Governance Director, I am responsible for defining our strategic roadmap by analysing industry and competitor trends, gathering user feedback and identifying new products and product enhancement opportunities.”

Who do you work most closely with?

“I work closely with colleagues from across the business, but I am in regular contact with IT, Risk and Governance, Marketing, and management in central and field operations.”

What attracted you to the role?

“I have a real passion for product management; it is one of the most rewarding and interesting jobs I have ever had so I was keen to get back into the profession. I enjoy owning the whole product lifecycle from generating new ideas, developing the proposition to launching the product into the market. As a Product Manager, I get to work with all parts of the business to create products that make a difference to clients and consumers.”

What were you doing before you joined e.surv?

“After leaving university, I spent several years working for various national and local law enforcement organisations involved in crime and intelligence analysis. In 2007 I was appointed as Head of Intelligence Analysis for Leicestershire Police, where I lead the Constabulary’s intelligence analysis function and managing the production of strategic threat assessments to assist Chief Officer decision-making and the setting of business priorities.

“In 2010 I had a career change and transferred to the private sector, working for Experian. I spent two years working as a Product Manager, managing a portfolio of consumer demographic SaaS solutions. I then moved into a data acquisition role, leading a team responsible for acquiring new data sources to strengthen Experian’s core credit, identity and fraud products and managing the UK&I Data Strategy.”

What do you perceive to be the biggest challenges you’ll face in your new role?

“As with any new developments, the biggest challenge for me will be making sure we’re all ready to embrace the use of new technology or data to improve valuation accuracy and decision-making processes. It’s important for our ongoing success that we continue to challenge the way we work and develop solutions that meet the changing needs of our clients and their customers.”

What do you consider to be the biggest opportunities?

“There are lots of exciting opportunities for e.surv, from digital imagery to the use of new data sources. Some may be a little ambitious, but everything is worth exploring!”

What are your first impressions of our business?

“I was surprised by how complex the valuation and surveying process is. But above all, I’ve been very impressed by the level of professionalism and expertise in evidence across the business.”

An official welcome to e.surv, Mark. We look forward to hearing more from you over the coming months.


It’s not just about surveying at e.surv. We advertise a wide range of roles across many departments.

You can browse our current vacancies or get in touch with us to talk more about careers at e.surv.

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